Strategy

Making all the right moves…

Having explored a number of franchise options in the care sector, John and Registered Nurse Fiona, could not find a service provider that took care as seriously as they did. They decided they wanted to establish their own Care Company offering the very highest standards of care in which they would be happy for our own parents to be cared for. However they didn’t have a business name and hadn’t been used to marketing in their previous positions.

Blossom Brochure

What we do

Just Think explored a number of name options and Blossom Home Care, with the positional “just bloomin’ good care” was chosen and a logo was designed.

Just Think then helped John and Fiona to formulate and implement their marketing strategy which outlined the necessary marketing activities and brand touch points needed to establish the business whilst identify the most suitable routes to market.

John-and-Fiona

How we do it

Just Think open doors on conversations/ideas that explore the best ways to grow your business, whether that be broadening your customer base; selling more to your existing customers; finding new customers or increasing the value/profitability of a customer.

Working through the marketing process, we discuss your goals and objectives and offer ideas as to how you can best achieve/beat them, within your time scale and budget.

Said John & Fiona Leggott, Directors of Blossom Home Care:

“We went to Just Think not knowing what we needed. Liz and Lauren really made us think about the business and what we wanted from it. Right from the outset we knew they had really thought about our business and they were full of ideas. We have gone along with their plan and the result is we have a great name, a great positional and a really strong base on which to build our business.”

Just Think can help with your marketing strategy too.

Talk to us today… We’d be happy to provide you with an estimate for our work! Simply call 01325 311999, complete our contact form or email us directly at hello@justthink.co.uk.