Vertu Motor Group PLC, the 6th largest motor retailer in the UK, operates franchised motor dealerships offering sale, servicing, parts and bodyshop facilities for new and used car and commercial vehicles. They operate their dealerships under a number of brand names; Bristol Street Motors in England, Macklin Motors in Scotland, Farnell Landrover & Jaguar, plus Vertu VW and are the largest operator of Honda dealerships in the UK.
The group’s investment in advertising and marketing is a key part of their strategy and they wanted specialists in each field to take care of everything.
Just Think manage the radio advertising for the Group and have done so for severalyears now. Working initially on dealership locations and then outlining station options/audiences we make station selection easy.
We continue that analysis as audiences change.
We are also responsible for booking all the radio campaigns, coordinating all the commercials to run,full Post Campaign Analysis and reconciliation on all the campaigns to ensure what has been booked is delivered and invoiced.