Radio

Radio isn’t a medium, it’s an extra large!

Radio reaches the right people, in the right numbers at the right time; when listeners are engaged in a relevant activity however, with the number of commercial stations now available, which stations should you choose? Just Think guide you through the plethora of stations available, outlining their different audience strengths and help to produce the commercials that you’ll need.

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What we do

Vertu Motor Group PLC, the 6th largest motor retailer in the UK, operates franchised motor dealerships offering sale, servicing, parts and bodyshop facilities for new and used car and commercial vehicles. They operate their dealerships under a number of brand names; Bristol Street Motors in England, Macklin Motors in Scotland, Farnell Landrover & Jaguar, plus Vertu VW and are the largest operator of Honda dealerships in the UK.

The group’s investment in advertising and marketing is a key part of their strategy and they wanted specialists in each field to take care of everything.

Just Think manage the radio advertising for the Group and have done so for severalyears now. Working initially on dealership locations and then outlining station options/audiences we make station selection easy.

We continue that analysis as audiences change.

We are also responsible for booking all the radio campaigns, coordinating all the commercials to run,full Post Campaign Analysis and reconciliation on all the campaigns to ensure what has been booked is delivered and invoiced.

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How we do it

we have an in-depth knowledge of the station options available right across the UK and can deliver the fast, efficient turnaround required with retail campaigns, where the offers regularly change.

Our systems and attention to detail make sure that we know what’s running, when and where on every single campaign.

Quote from Steve Ferry, Group Sales Director
“Liz and the team look after the radio and we are confident in their ability to deliver exactly what we need. Indeed I would definitely recommend Liz and the team; they are extremely knowledgeable, available 24/7 and always deliver!”

Just Think of us as your ‘Radio’ marketing hub maximising your response from radio.

Talk to us today… We’d be happy to provide you with an estimate for our work! Simply call 01325 311999, complete our contact form or email us directly at hello@justthink.co.uk.