We work smart and hard to give you what you want, on time and to budget. Good Media Planning and Buying is about…
- Knowing who you want to talk to
- Selecting the best media combination to maximise your audience reach
- Then negotiating and buying the best times/space to talk to your audience as often and as cost effectively as possible
We talk to the media daily so we know how to make it happen. We know the currencies they trade in and, because we’ve worked in media, we know the right questions to ask to ensure we are buying effectively. Also, because we have such regular contact we get to know whether what’s on offer is truly competitive. Any savings we negotiate are passed directly to you, the client, as we work on the commission given to us by the media.