What is Sky AdSmart?
AdSmart is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the advertising impact of TV.
With AdSmart different ads can be shown to different households watching the same programme. This means brands and businesses can now advertise on national channels, but to relevant audiences.
Advertisers are able to cherry-pick their audiences using thousands of combinations from age, location or life style.
All this means the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small & medium-sized businesses (SMEs) and location-specific advertisers.
If this sounds like you, then Sky AdSmart could be the answer…
- You want to use the most effective form of advertising to grow your business
- You want to restrict your advertising to a specific audience, region, city or postcode area
- You want to increase sales and/or brand awareness.
- You want to stand out against your competitors
- You want your brand to be seen in a premium/talked about environment
- You want to be on TV for as little as £3000
With Sky AdSmart your ad is only shown when your chosen audience is watching, which means there is no wastage.
AdSmart’s laser focused targeting is derived from a combination of Sky’s own customer data and information from consumer profile experts such as Experian.
Before Sky AdSmart, TV advertising was mostly mass market and therefore a big investment. Sky AdSmart’s controllability and precision radically reduces the outlay required, making TV advertising possible for almost any business.
In fact, 70% of advertisers using Sky AdSmart are new to TV or Sky.
To get started with Sky AdSmart, contact Just Think today!