Sky AdSmart is a revolutionary new approach to TV advertising which enables businesses of all shapes and sizes to benefit from the power of TV. If any of the below sounds like you, then Sky AdSmart could be the answer:
You may be interested to know that Sky Adsmart is also available for B2B campaigns.
With Sky AdSmart different ads can be shown to different UK Sky households watching the same programme. This means that brands and businesses can now advertise in amazing content, but only to the precise audience you want. Your ad is only shown when your chosen audience is watching, which means there is no wastage.
Households can be selected based on factors like age, location – even down to postcode – and life-stage, which is derived from a combination of Sky’s own customer data and information from consumer profile experts such as Experian.
Before Sky AdSmart, TV advertising was mostly mass market and therefore a big investment. Sky AdSmart’s controllability and precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, 70% of advertisers using Sky AdSmart are new to TV or Sky.
To discuss using Sky AdSmart to benefit your business, contact Just Think today!