SEO, or Search Engine Optimization, is the process of increasing the quantity and the quality of traffic to your website through organic search engine results. These organic results are responsible for 70% of the clicks on Google.The web is full of potential customers, searching for your products or services, regardless of the industry you’re in, but there is little point in having a website if people can’t find it when they’re searching online. To achieve sales and enquiries, a website needs targeted traffic, with buyer intent.
That is where we come in. It takes quality search engine optimisation combined with experience and knowledge to drive qualified traffic to your website that will convert. Our job is to make sure that your business appears at the top of the search engines for the search queries relevant to your business, so that you can increase your sales and enquiries. That is SEO in a nutshell.
The SEO landscape is always changing, which is why you need a company who are ahead of the game, instead of reacting to these changes. We can predict Google’s changes by keeping a close eye on trends, to make sure we’re ahead of the competition. What’s more, we only work on business’s we know we can improve and there are no false promises – if we say we can do it, we will do it.
First we need to know whether your website is working to it’s full potential -and if not, why not? We start by conducting an in-depth site audit and let you know exactly what needs to be improved to get you more business.
It is essential to have quality content for your business to rank high on search engines. We will examine your key landing pages and implement strategies to ensure they are rich in both, short and long tail keywords.
Getting ranked locally is key to any successful SEO strategy and we make sure you are listed in the right places, building local links to get your business to the top.
We put your business in front of the people who are looking for your product or service, right NOW, giving you an increase in leads and inbound calls.
Maguires County Parks wanted to rank in the first position in Google for the keywords valuable to their business. Before our SEO campaign, the website was ranking very highly for their own branded terms, but missing out on the big industry keywords that their potential customers were searching for. We created a series of new power pages for the business website in order to drive targeted, qualified traffic through Google. We increased the number of keywords in those all-important top 3 positions in Google, increased the value of the traffic to the site, increased the number of referring domains through outreach, and increased overall traffic. This made a tangible difference to the business with an increase in brochure downloads, enquiries and ‘book a viewing’ requests.