VERTU Motors Radio Advertising

We have managed the radio marketing for Vertu Motor Group PLC for several years. See the story below…

The Brief

Vertu Motor Group PLC, the 6th largest motor retailer in the UK, operates franchised motor dealerships offering sale, servicing, parts and bodyshop facilities for new and used car and commercial vehicles. They operate their dealerships under a number of brand names; Bristol Street Motors in England, Macklin Motors in Scotland, Farnell Landrover & Jaguar, plus Vertu VW and are the largest operator of Honda dealerships in the UK.

The group’s investment in advertising and marketing is a key part of their strategy and they wanted specialists in each field to take care of everything.

The Solution

The team at Just Think became the radio specialists for Vertu Motors. Working initially on dealership locations and then outlining station options so that choices were made on the right stations to be used. The team have now been working on this account for a number of years and are trusted with continuing to analyse station options, booking the radio and coordinating all the commercials to run. We also offer full Post Campaign Analysis and reconciliation on all the campaigns to ensure what has been booked is delivered and invoiced.

The Results

The Groups investment in radio continues to grow indicative of how easy Vertu Motors feel the media is to use, the results they get, fast turnaround of the campaigns and their confidence that once agreed the campaigns/commercials will run correctly.

Liz and the team look after the radio and we are confident in their ability to deliver exactly what we need. Indeed I would definitely recommend Liz and the team; they are extremely knowledgeable, available 24/7 and always deliver!

Steve Ferry, Group Sales & Marketing Director at Vertu Motor Group PLC

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Case Study