Stuart’s Bakers & Butchers

The Brief

STUART’S is a sixth-generation family bakers and butchers with shops, café’s and outlets servicing Fife and the surrounding areas. Stuart’s started life as a bakers, but began sourcing meat in the 1960s to guarantee the quality of their specialty pies and consequently became Stuart’s the Bakers and Butchers. Their logo styling had become dated and thanks to decades of trading could be seen in many different guises across the business. The brief was to give Stuart’s new branding which reflected their long community standing as well as their Scottish heritage but was flexible enough to transcend both the Bakers and the Butchers.

The Solution

We kept the original Stuart’s green but added a contrast colour – burgundy. This enabled us to colour code the marketing to reflect the two sides of the business. The use of the bakers and butchers hat also helped us establish what Stuart’s did as soon as people saw the logo. We also found a Stuart’s tartan in green and burgundy, which we used to tie in the Scottish heritage of the business.

The original positioning statement was “Fine Food For Fifers”. However, as we were also looking to develop the business across the UK via the internet, this was amended slightly to become “Fine Food From Fife”.

The Result

The business has gone from strength to strength building on it’s original roots and the new website will be launching shortly opening up their virtual shops outside of Scotland.

The team at Just Think are really easy to work with. As a family business there is no-one internally responsible for the marketing but everyone has a view. Liz and Lauren have worked with us on the brand developing it into every aspect of the business gradually. The guys push us along to complete tasks because they know we are often focused on other functions within the business. Their gentle reminders have helped us stay on track and achieve so much more. The team work together to get the jobs done.

Mark Stuart, Director of Stuart's the Baker & Butcher

Category
Case Study