Frank’s The Flooring Store Website

Just Think created a new mobile friendly website for Franks The Flooring Store. The company best known for their ‘I Love Carpets Me’ slogan, wanted a modern website that users could access on the go, to showcase their growing range.

The Brief

With 55% of web users now browsing via mobile phones and tablets, it was important that their new website be responsive across all platforms. Franks were also keen to showcase more of their range, which now includes beds and artificial grass. Finally, they wanted to be able to post regular news and updates to improve their organic search rankings.

The Solution

A responsive website was built on the wordpress platform, which allows Franks to add and amend pages on their website quickly and easily, as their product range expands. A blog section was added to enable them to post news items and industry articles to improve their google search rankings.

We also added a data collection function, whereby email addresses are automatically added to their database once a visitor has filled out an enquiry form. This allows them to build up their database for future email marketing campaigns. Photography was taken specifically for use on the website, rather than using stock imagery, to add personality to the website and to showcase their stores and their staff.

The Results

Franks The Flooring Store are now receiving over 3000 visits per week to their website and their email database has doubled since the launch of the website. Their ‘Download A Voucher’ page, for customers to print off for use in store, is also proving very popular.