Blossom Home Care

We recently assisted John & Fiona in setting up a Home Care Business in Northallerton and the surrounding area.

The Brief

Having explored a number of franchise options in the care sector, John and Registered Nurse Fiona, could not find a service provider that took care as seriously as they did. They decided they wanted to establish their own Care Company offering the very highest standards of care in which they would be happy for our own parents to be cared for. However they didn’t have a name and hadn’t been used to marketing in their previous positions.

The Solution

Just Think explored a number of name options/domain names and one of the names presented was Blossom Home Care, which was to stand alongside the positional “just bloomin’ good care”.

At the end of the meeting John and Fiona had a lot to consider but John called the next morning and said Blossom Home Care it was as it had great recall and positioned them in exactly the way they wanted to be perceived thanks to the positional “just bloomin’ good care”!

The Result

The logo styling was developed and has been used on everything including the letterheads, business cards, brochures, website, mailers, uniforms and even on the wall of the office.
The service has been running now since August and business is good. Blossom Home Care is now an exciting new care company employing a number of carers, who John and Fiona wouldn’t hesitate to invite into their own home, who are caring for a number of clients.

Everyone employed is truly passionate about and totally committed to delivering high quality, care and support tailored to the individual’s preferences and back by qualified nursing staff. The result is that as a business they are becoming known for “just bloomin’ good care”.

We went to Just Think not knowing what we needed. Liz and Lauren really made us think about the business and what we wanted from it. Right from the outset we knew they had really thought about our business and they were full of ideas. We have gone along with their plan and the result is we have a great name, a great positional and a really strong base on which to build our business.

John & Fiona Leggott, Directors of Blossom Home Care

Category
Case Study