Media Buying

In this digital world you’d be forgiven for thinking that there is no place for traditional media anymore, but that simply isn’t the case. Outdoor advertising grew more than any other form of traditional media last year, more than 80% of the UK population still watch TV every day and the big global brands are returning to press advertising to get their communications to the widest possible audience. The most successful marketing campaigns use a mix of communications tactics, with traditional big reach media for top of the funnel activities such as brand building and consideration, alongside targeted digital options for customers at the bottom of the funnel. Our team work on your behalf, not the media’s, and it is our job to identify the right options for your business.

We work smart to give you what you want, on time and on budget.

Good media planning and buying is about:

Knowing who you want to talk to
Selecting the best media combination to maximise your audience reach
Businesses make an average of $2 in revenue for every $1 they spend on Google Ads (Google Economic Impact Report)
Negotiating and buying the best times/space to talk to your audience as often and as cost effectively as possible

We talk to the media daily so we know how to make it happen. We know the currencies they trade in and because we’ve worked in media, we know the right questions to ask to ensure we are buying effectively. As we have such regular contact with the media we get to know whether what’s on offer is truly competitive – and any savings we negotiate are passed directly to you, the client, as we work on the commission given to us by the media.

TV Advertising

The average adult still watches 4 hours of TV everyday and TV advertising is more effective than ever. Whether in the short term or the long, it delivers the most profit at the greatest cost-efficiency and for the lowest risk. Every major study into advertising effectiveness – including those commissioned by competing media – agrees that TV outperforms all others.

With the proliferation of channels, advertisers need sophisticated data on viewer habits and audience profiles to ensure their TV commercials are reaching the right people at the right time. This is where Just Think can help. If you would like your business to be seen by the viewers of ITV, Channel 4, Channel 5 or Sky, or just to discuss how TV can help your business contact Just Think today!

Sky AdSmart – a new form of TV Advertising

Despite how effective TV advertising is, for some businesses a full TV campaign just won’t work within the marketing budget. That’s where Sky AdSmart comes in. A revolutionary approach to TV Advertising, Sky Adsmart makes it possible for small businesses to benefit from the unrivalled power of TV.

Using information from Experian and Sky’s own consumer data, Sky HD Boxes have been turned into dynamic ad servers.

You choose the audience you would like to target – by postcode or city, life stage or demographic, homeowners, new parents and more – and your ad will only be shown when someone matching the criteria you have chosen is watching. Your next-door neighbor could be watching Game Of Thrones at the same time as you, but will be served a completely different advert if they are in a different audience group. Take a look at the video for more information or contact us today!

Press

There has been a lot of chatter about press advertising having had its day, but a good press ad still has a place in a media mix. Unlike TV and radio, it is a non-intrusive form of advertising and numerous studies have indicated that on a brain-chemistry level, people process print content with greater engagement and focus, not to mention a deeper emotional response, than they do content viewed on a screen. While digital content is scanned quickly, paper-based reading is slower and more deliberate, leading to greater rates of comprehension and recall. For advertisers, this means that traditional print media ads are more likely to make a lasting impression. Whether it’s a newspaper, periodical, trade publication or magazine, Just Think can develop the campaign strategy, design the adverts, plan and book the publications to help you achieve brand exposure on a local or national scale!

Outdoor Advertising

Outdoor advertising is an unavoidable, 24/7 medium. Unlike any other media, you can’t skim through it, turn it off or change the page – it’s always on, always being seen. On a daily basis in every region across the UK, Outdoor advertising has a bigger reach than any other media, reaching 98% of the UK population every week (Route) and the average person sees 50 Outdoor ads per day.

From large billboard advertisement signs located on key routes, to bus stop posters on busy high streets, Out-of-Home makes it easy for you to plan your campaign and reach your desired target audience.

The big growth in Outdoor is due in part to its digital capabilities. You can now book by time, date and even the weather, to optimise your budget and reach your target audience like never before. You can advertise your brand on one specific phone box, ten local digital bus stops or on a network of 1000’s of billboards across the UK. Contact Just Think today to discuss how Outdoor could bolster your marketing plans!

Case Studies

Sims Suzuki – TV Commercial

Just Think created a TV Commercial for our client Sims Suzuki. Sims Suzuki pride themselves on their excellent customer service and their stress-free approach to used car sales. Sims sell cars, but their business is people, and this is the message they wanted to get across in the advert.

The result is a very honest and effective TV advert starring the dealership staff, which has now been running for 18 months. The advert was broadcast to households in the DL postcode area, using Sky Adsmart.

Just Think looked after the whole process from initial storyboarding through to production, clearcast management and booking the airtime.

Easigrass – TV Commercial

Just Think created an animated TV Commercial for our client Easigrass, which brought their iconic grass-covered easibugs to life. The commercial sought to maximise awareness of the brand in the London area.The advert was broadcast on Sky AdSmart, targeted at homeowners, aged 35+, in four of their top performing postcodes in the London area.