Google Ads is Google’s online advertising solution, allowing you to create online ads to reach audiences searching for the products and services that you offer. Google Ad is a pay-per-click (PPC) platform, which means you have to pay when a visitor clicks your ad.

Google Ads can work for almost any type of business. They are scalable, measurable, flexible and quick to implement. While SEO is a long game where it can take a few months to see results, a Google Ads campaign can start getting impressions and clicks immediately.

Certified Google Partners

Google Ads has revolutionized the online advertising landscape, however, the features that make Google Ads so powerful, can also make it tricky for new advertiser’s trying to maximize their ROAS. As certified Google Partners Just Think can take the guesswork out of Google Ads for you, to maximize your investment and give you a customized solution for your business.

How We work

  • Research

    Before we begin, we carry out in depth research in order to understand your current position and that of your competitors, to review what is working and what isn’t. We then look into the search potential of the keywords relating to your business, to put together an actionable plan for your business.

  • Strategy

    Using the keyword data we develop an individual strategy for your business that addresses your target market and key objectives.

  • Setup & Launch

    We create your campaigns using the chosen keywords for your business. We set up ad groups, write the ad copy, add negative keywords to avoid your ads showing for irrelevant searches, add geo targeting and conversion tracking so that we can optimize your campaigns going forward, ensuring that the account has the highest possible chance of success.

  • Analyse

    Once the campaign is launched we monitor it closely to see how it is performing. After the first month we can look at adjusting bids for different devices, as well as raising and lowering bids for certain times of the day or days of the week. We perform weekly reviews on your campaigns and make any necessary adjustments. We generate search term reports on a monthly basis to share with you, which give insight into how your customers are searching. We use this to create new keywords or new negative keywords.

  • Optimise

    This analysis is combined with our expertise to make decisions on which ads and keywords and performing and converting – and which are not. We can then adjust these accordingly to ensure that your campaign is effective and consistently delivering results for your business.

Why Invest in Google Ads?

  • Google owns 71% of the search market share (
  • Google display campaigns reach 80% of global internet users (Google Benchmarks and Insights)
  • Businesses make an average of $2 in revenue for every $1 they spend on Google Ads (Google Economic Impact Report)
  • For high commercial intent search queries, the top three ad spots take 40% of the clicks on the page (Wordstream)
  • 98% of searchers choose a business that is on page 1 of the results they get (BrightLocal)
  • 98% of searchers choose a business that is on page 1 of the results they get (BrightLocal)

Get started with a free account review!

We’ll give you a report on your overall Google Ads performance, based on a detailed review of the following areas:

  • Wasted spend
  • Quality scores
  • Click through rates
  • Account activity
  • Text ads
  • Long tail keywords
  • Impression shares
  • Mobile advertising
  • PPC best practices


If you are not using remarketing, you are leaving money on the table! Research shows that 96% of website visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase – yet, website visitors who are retargeted with display ads are 70% more likely to convert!

At its core, remarketing allows you to deliver ads that directly target the people who have visited your website. When those people leave your website, whether they bought something or not, they will start to see your ads show up in relevant places across the web.

Remarketing ads are just like traditional PPC ads – you don’t pay for anything until someone clicks on the ad – which means that they are also fantastic for brand building and recognition.

Targeting options for remarketing ads:


Customers who have already visited your website, ensuring that you are top of head when they are ready to buy.


Affinity audiences. These are designed to help advertisers connect with their ideal customers online at scale. Using a customer’s browsing history and time on pages visited, Google associates an interest category with that particular browser.


Your competitor’s customers. We can create a list of competitor websites and target the visitors to these websites with your ads.

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