It is not a word that was used or even heard very often ten years ago, but recently ‘Wellness’ has become something of a buzzword.
Research from the Global Wellness Institute has shown that the Global Wellness Economy is undergoing rapid growth – and the trend is set to continue.
Worth $4.2 trillion dollars in 2017 and encompassing sectors such as Personal Care; Beauty and Anti-Aging; Fitness and Mind-Body; Healthy Eating, Nutrition and Weight Loss; Wellness Real Estate; Spa Economy and Wellness Tourism; the wellness economy continues to expand faster than global economic growth.
Wellness Tourism in particular was worth a cool $639.4 billion dollars in 2017 and is set to rise by 7.5% to $919.4 in 2022.
Putting your health and well-being at the very center of your travel experience is big business, and trips organized around healthy food, exercise, spa treatments, and opportunities to experience or expand your spirituality and creativity are increasingly popular.
So where do we come in?
As digital marketers and wellness aficionados, the Just Think team are here to help wellness entrepreneurs, event organizers and travel providers to leverage the myriad digital tools at our disposal to take their share of the growth in this booming industry.
Despite recent drama, Facebook is still the biggest social media player in the world.
More than 2.3 billion people use Facebook every month, and of these, 1.5 billion use the platform every single day.
This means that in 2019 Facebook Ads are still one of the most powerful weapons available to you to get your business, product or offering in front of your target audience – as long as they’re done correctly!
The Facebook ‘boost post’ button may be one of the quickest ways to lose money online if you don’t know what you are doing.
As Facebook marketers we know all of the pitfalls and the best practices, and we make it our business to keep up to date with the regular changes on the platform and with the algorithm.
This means that you can leave that side of things to us, while you concentrate on organizing a mind-blowing retreat.
Let’s look at how we could use Facebook Ads to market a hypothetical wellness retreat.
Re-targeting Your Website Visitors With Dynamic Ads
One of the most useful aspects of Facebook for business owners and marketers is it’s ability to work hand in hand with your own website.
Using Facebook’s excellent re-targeting capabilities we can reach out to people who have browsed specific pages on your website, and encourage them to make a booking.
We do this using the Facebook Pixel.
Once the Facebook Pixel is installed on your website, Facebook allows us to create a custom audience of people who have visited it and viewed specific retreats.
We can then show this audience dynamic ads automatically populated with enticing images relating to retreats they have viewed, along with local currency prices and calls to action to ‘Book Now.’
This personalized, hyper relevant ad copy is designed to drive more clicks to your website, leading to more bookings for your retreat.
Building Your Brand and Moving Customers Along Your Funnel
Facebook is an exceptional brand-building platform and due to the variety of ad formats available, it is the perfect tool for moving customers along each stage of your funnel.
At the outset of a campaign, we can begin with building brand awareness, generating leads and inspiring people with images of your locations. Short, eye-catching video ads are a perfect way to show off the location of your retreat and grab attention as people are scrolling through the Facebook feed.
We can then use carousel ads to re-target people who have shown an interest in the retreat – by either watching your video for a set amount of time, or by clicking through to your main website.
The carousels can showcase all of the different things that would-be travelers can expect from your retreat, such as yoga sessions or guided meditation. Because this ad format can host up to 10 different images or videos in a single unit, people can see all of the options in one place and click through to dedicated landing pages with more information on each.
In the final stages of the campaign, we can roll out Canvas Ads to push for conversions.
Canvas is a full-screen, interactive, multimedia experience that invites audiences to explore by swiping and clicking their way around the ad: it’s the perfect way to tell the story of a brand, a company, or a location, and the final step in converting browsers into customers.
Travel ads automatically show ads across Facebook, Instagram and Facebook’s Audience Network to people who are likely to take a trip. We can overlay this format with interest targeting to reach the right audience for your retreat.
Travel Ads can automatically serve ads with date-specific availability and pricing to people who have expressed intent for specific travel offerings on your site or app. They can also show complementary offers, such as related products or experiences, to people who have already booked.
Finally, Travel Ads can convert travel intent into bookings.
We can show relevant ads to people who want to travel – whether they’ve been to your site, or app, or not.
We can match ads to people’s interests and activity around the web, creating more demand, and leading to more bookings for your retreat.
If you are looking to sell out a retreat or wellness holiday, or build your wellness brand, contact Just Think today. We’ll hop on a free discovery call to find out if a) we’re the right fit for each other and b) we can help you to crush your business goals.
We only work with businesses when we are confident we can make a positive, measurable difference to their bottom line. If that’s you, then we look forward to talking to you!
Click here to book your free discovery call: https://go.oncehub.com/justthink
Outdoor/OOH advertising, such as billboards and bus stop posters, are considered a traditional media platform. However, in the last few years, outdoor advertising has come on leaps and bounds and is now more technologically advanced and interactive than ever. So, just what are the benefits?
Fast Cover Build: a heavy weight campaign would provide high cover build in week 1 reaching 80% of the audience and by week two is giving the frequency of the campaign
Contextual Placement: being located in the right place at the right time – people connect with visual advertising
It’s always on! Outdoor messages are present 24/7, so whatever the time of day or night, the message is seen by the audience.
In recent years, more and more brands are pushing the boundaries between outdoor advertising and social media, especially twitter. The two can be used together to encourage interaction and engagement and use a # to display messages or images from the public on relevant screens, buildings and OOH mediums. Examples of this can be seen in places such as Times Square, Trafalgar Square and also at events such as festivals, football matches and gigs where live twitter feeds are displayed to encourage interaction with relevant brands/events. Some brands are also running competitions on social media where competition entry winners’ photographs can be published on billboards and other OOH mediums.
Outdoor advertising has often been perceived as a more laid back or passive approach to marketing, but with new advances and interactive features, it is becoming more dynamic and advanced than ever before.
To discuss Out Of Home Advertising for your business, contact Just Think today!
Sky AdSmart is a revolutionary new approach to TV advertising which enables businesses of all shapes and sizes to benefit from the power of TV. If any of the below sounds like you, then Sky AdSmart could be the answer:
- You want to use the most effective form of advertising to grow your business
- You want to restrict your advertising to a specific audience, region, city or postcode area
- You want to increase sales and/or brand awareness.
- You want to stand out against your competitors
- You want your brand to be seen in a premium/talked about environment
- You want to be on TV for as little as £3000
You may be interested to know that Sky Adsmart is also available for B2B campaigns.
With Sky AdSmart different ads can be shown to different UK Sky households watching the same programme. This means that brands and businesses can now advertise in amazing content, but only to the precise audience you want. Your ad is only shown when your chosen audience is watching, which means there is no wastage.
Households can be selected based on factors like age, location – even down to postcode – and life-stage, which is derived from a combination of Sky’s own customer data and information from consumer profile experts such as Experian.
Before Sky AdSmart, TV advertising was mostly mass market and therefore a big investment. Sky AdSmart’s controllability and precision radically reduces the outlay required, making TV advertising possible for almost any business. In fact, 70% of advertisers using Sky AdSmart are new to TV or Sky.
To discuss using Sky AdSmart to benefit your business, contact Just Think today!
Search engines don’t always see a web page the same as we do, a bells and whistles page built with Flash might look amazing to you and me, but there will be no information for the search engine robots to index and it is unlikely to feature as high as you want, in search results.
A great website needs to be structured for both humans and search engines alike and here are some steps you can take to make sure your website is search friendly.
- Include text on the pages that contain Flash or Java plug-ins.
- Add crawlable or navigation links to search boxes
- Upload transcripts or closed captions to video content in order to make them searchable
- Assign “alt attributes” to images this provides the search engine bots with a text description of the images which they can recognise.
- Use HTML5 instead of Flash
Another important feature of your content is that it needs to be unique. Google loves original content they want to provide the user with the best experience, which means giving choice, variety and relevant information. Duplicate content doesn’t do this and you may be penalised.
Duplicate content within your own site can be caused by a number of things including;
- Session IDs
- Tracking parameters
- Comment pagination
- Printer friendly pages
- Www and non-www websites
This might all sound a bit complicated for the average person, however, one way you can establish whether you have duplicate content is by using Google Webmaster Tools. If you do, there are ways of removing it which you can discuss with your web designer.
2) Title Tags
Title tags are one of the most important elements of SEO and it is essential to get them right if you want your website to be search friendly. The mission is to create a title that captures the user’s attention but also makes the search engines take notice.
A title tag should be under 60 characters so the user can see it in its entirety and understand what the content is about, it should also contain your main keyword which is usually at the beginning and if possible a benefit, which could be just giving the user information
Here is are 2 title tags from the same company leading to different pages of the site, both have the main keyword, a benefit, which is this case is a choice and they tell both the user and the search engine the same thing.
A Sitemap is a great way to have all your web pages indexed by the search engines. It is an XML file that lists every URL your website has, with additional metadata about each one. Every website and blog should have a sitemap because it informs the search engines of any changes to your pages.
It enables the search engine crawlers to follow links to all your pages, meaning you need to rely less on external links bringing them to your site. Implementing a sitemap involves 3 steps Firstly, you need to generate the sitemap, some sitemap generators include
You then need to upload it to your website and finally notify Google about it, by adding the site to your Google Sitemaps account. This useful guide tells you how.
These days when conducting a search online, users are often presented with ratings, reviews, locations, and pictures relating to a particular site, this is done by implementing rich snippets. Rich snippets are structured data mark ups that web designers add to the HTML that help the search engines to understand the information contained in a particular web page
It’s the difference between this:
Which would you click on?
Now transfer this to almost any business, a pretty picture, good reviews, and detailed information, plumbers, for instance, could mark up free estimates, their location, membership of trusted associations, all things that would make a user more likely to click onto their site.
Google’s aim is to provide their users with the most relevant search results possible and using Schema markup will help them deliver this. Studies have found that pages using schema markup rank better than pages without schema.org integrations by around four positions
Despite a relatively low number of websites using this tool, Google presents schema-derived markups in around 36% of results. So, if they can read your page clearly this information will be passed on to the user. This will result in your page ranking higher in the SERPs. A Win Win situation!
Remove Hidden Text
In the past, some dodgy webmasters were known to use hidden text to stuff keywords onto their pages and increase their ranking, when people keyed in those words the site would be shown in the results, even though it might have nothing to do with the user’s query.
Google quickly put a stop to this and programmed its algorithms to penalise websites where hidden text was found. Great, you might think, cracking down on “Black Hat” tactics has got to be good, right?
Well, yes, it is, but unfortunately some sites may inadvertently have hidden text especially if you use a free web host which includes adverts on your site or perhaps you have text informing people using a specific browser that they won’t be able to access certain features of the site, because this can’t be viewed by users on other browsers it is classed as hidden text, maybe you have some content written in a similar colour to the background, a drop down menu for navigation or use third party scripts, any of these also be perceived as hidden text.
Your website will suffer dramatically if Google detects any hidden text and can even be removed completely, so it is essential you review your website regularly you can do this by holding down the “a” and “control” key on your keyboard or selecting “edit” and then from the menu in your browser. then clicking on “select all”
The 5 tips above may well be the tip of the ice berg as far as search engine optimization is concerned but everybody has to start somewhere. The 5 points in question are part of the starting block we undertake at SearchRise – A leading Newcastle SEO agency and we do this for every client we board. These are the basics, once you’ve got this right you can concentrate on the more familiar aspects of SEO such as local map listings, short and long-tail keywords, fast loading times and social media. Search engine optimisation can be a lengthy process and should really be undertaken by an expert to make sure it’s done right and your website does the job it was created for. Bring in more business!