If your business is not on any social networks, it should be!
Red Letter Days, the experience gift company brought out of administration in 2005 by Dragon’s Den stars Peter Jones and Theo Pathitis, is set to launch its Christmas acquisition strategy this year to focus on social media.
The social media activity will take a two-pronged approach: the first will be to engage existing fans and followers with new content, the majority of which will be crowd-sourced based on their experiences, in order to develop “first rate” relationships with its consumers.
The second part of the strategy will attempt to identify key influencers across relevant sectors in a bid to acquire new customers. The social media activity will be aligned with other above the line activity, which is set to include radio.
Red Letter Days have realised the potential of social media, and plan to use it effectively over the run up to christmas, which will be a big opportunity for selling their gift experience day vouchers to consumers and corporate rewards including event planning and team building.
Using social media to advertise your company and to increase its awareness to your customers and potential customers is both cost effective and innovative, and if you use Just Think to help set this up for you, you can’t go wrong. Facebook and Twitter are the two most commonly used social media networks used, but there are others such as LinkedIn, where it is also very important that your company has some presence.
Just Think have a team of skilled staff who create your social networking presence and will help set you on your way to increasing your company profile in a very cost effective way. A website, print and social networks with the same theme and business image are important to ensure that your brand develops synergy across all of its marketing methods. Just Think has the skills and knowledge to do just this for you. Don’t hesitate to get in contact with Just Think here.