The Fuel Angel is a device which prevents a person putting unleaded fuel into a diesel vehicle.

The aim of the campaign was to create awareness of the damage that misfuelling can do to a vehicle and get this money-saving invention out to the public. We created a brand identity, website, promotional material and an online marketing strategy, all illustrating how you can be saved from the expense and inconvenience of using the wrong type of fuel.

The website was designed to sell the device, be a vehicle for our online marketing strategy and show you that the device really could be your Gaurdian Angel.