It’s become apparent that in today’s technologically-focused business climate, that having a website and an arsenal of social media is a necessity for the marketing of any business. However is this merely a phase or, as consumers begin to spend more and more time online, is social media quickly becoming equally as important as print, radio and television marketing?
Many smaller businesses may be tempted to assume that social media marketing has very little relevance to them and consider the benefits to be unimpressive. However, as expressed in The Guardian Online “Social media, when used strategically, can give you direct engagement with many of your target audiences.” Therefore making this presumption, could be costing these businesses clients and profits, as not utilising the social media platform, with everything that is has to offer, is the equivalent to the statement “No, I would not be interested in any free advertising/publicity/promotion, thank you very much.” When put into this context it is difficult to disagree that the importance of this form of marketing is paramount, the social media platform allows companies to advertise themselves 24/7 everyday of the year – there is always a client-to-be somewhere online.
Social media marketing is essential, as we are currently immersed in a culture which promotes the ideology that if it wasn’t posted online for people to see, then it never happened. Consumers read blogs, reviews, compare Facebook likes and Twitter favourites in order to verify whether a product or business is worth their time and money. If a company has little social media presence then they are seriously reducing the potential audiences they could be reaching, also they become excluded from this new consumer verification process.
If you are interested in giving your business an update in the ever-crucial social media area, then contact us here at Just Think Marketing.
Just Think are recruiting for a Support Executive.
As a Support Executive you will work alongside the Account Directors and Account Executives on the broad range of clients held within the agency. Working as part of a team your job will be to deliver the objectives of the clients as well as Just Think’s objectives. You will need to be able to communicate with people on all levels and will be responsible for managing those relationships through emails, telephone and face to face meetings.
Organisation skills are essential as we are constantly working to deadlines so the ability to prioritise the work-load is extremely important. Accuracy and follow through are also key pre-requisites. All aspects of advertising will be covered eg TV, press, radio as well as none media including creative work, printing, web and email marketing.
You will be required to take a proactive role as the approach is sales led, formulating marketing plans and strategies, budgeting, answering/writing briefs and monitoring/chasing through projects to deliver the final ideas/products to clients within budget and on time/quality.
Basic admin work is required as the role also involves answering the phones, invoicing and managing media bookings.
Monday – Friday, 9am – 5.30pm (Additional hours may be required)
Closing date: 17th February
Please contact firstname.lastname@example.org with a copy of your CV.
Solo T.I. are a Darlington based technology company who produce thermal imaging helmets and cameras. Just Think work with the company on their branding and product packaging and we are thrilled to see them in todays edition of The Telegraph!
To read the article in full, visit The Telegraph online.
Just Think Marketing: Press Advertising // TV Advertising // Radio Advertising // Outdoor Advertising // Website Design // Social Media // Branding // Photography // Marketing Strategy // Contact us today: email@example.com