Outdoor/OOH advertising, such as billboards and bus stop posters, are conceived to be a more traditional media platform. However, in the last few years, outdoor advertising has come on leaps and bounds and is now more technologically advanced and interactive than ever.
There are many benefits of outdoor advertising such as:
Fast Cover Build: a heavy weight campaign would provide high cover build in week 1 reaching 80% of the audience and by week two is giving the frequency of the campaign
Contextual Placement: being located in the right place at the right time – people connect with visual advertising
It’s always on! Outdoor messages are present 24/7, so whatever the time of day or night, the message is seen by the audience
In recent years, more and more brands are pushing the boundaries between outdoor advertising and social media, especially twitter. The two can be used together to encourage interaction and engagement and use a # to display messages or images from the public on relevant screens, buildings and OOH mediums. Examples of this can be seen in places such as Times Square, Trafalgar Square and also at events such as festivals, football matches and gigs where live twitter feeds are displayed to encourage interaction with relevant brands/events. Some brands are also running competitions on social media where competition entry winners’ photographs can be published on billboards and other OOH mediums.
Outdoor advertising has often been perceived as a more laid back or passive approach to marketing, but with the new advances and interactive features, it is becoming more dynamic and advanced than ever before.
To find out what Out-Of-Home media could benefit your business, get in touch today. Just Think of the opportunities…
Website design tends to change in the same way as fashion; and 2014 is no exception!
In 2013 we saw trends with people wanting pop-up elements, interactivity led sites and features galore, but the trends for 2014 are quite the opposite.
This year, with the rise of mobile, websites need to be more responsive and mobile friendly with clean lines and simple themes.
In addition to the mobile friendly websites, scrolling sites are becoming more popular due to the swiping nature of both phones and tablets. Scrolling can effect both the text and imagery causing content and icons to gradually filter over images providing a dynamic and interactive feel for the user.
Due to the nature of mobile browsing, web builders are moving away from large comprehensive text components, and more towards icons and videos. Icons allow users to easily identify the product, service or section of the website they require, whilst videos can inform a user in 2 minutes what would have traditionally been text spread across several pages.
Many websites have identified the need to give the user all relevant information in one place. Consequently we are seeing less additionally pages and instead companies are maximising the space on single pages using icons and tiles to simplify the content. This also leads to more simplistic navigation which, on mobile devices, can increase the user experience significantly.
In the last couple of years, websites have tended to colour code sections and use as many colours as possible in order to keep the viewer ‘entertained’. However, in 2014 we are seeing more and more sites which use two, possibly three colours with one accent colour to highlight key messages. This is leading itself naturally to a more simplistic appearance.
As you can see, many new trends are arising, but this doesn’t mean that the old ones should be ignored. Every website is different and should be tailored to the needs of both the owner and the customer.
If you would like to know more about the 2014 web trends, or would like some of the above applying to your current website, then get in touch today; Just Think of the opportunities.
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